How It's In Nottingham BID deployed Alert intelligence, body-worn cameras, and integrated radios to achieve measurable crime reduction across 200+ businesses. Regional visibility, security provider integration, and hotspot analysis delivering dramatic results.

Before the integrated ecosystem, businesses struggled with fragmented communication and no clear outcomes. Now, 200 active users across Nottingham share intelligence seamlessly, creating a citywide network that dramatically improves response times and crime prevention.
Security providers equipped with radios, body-worn cameras, and Alert access work alongside police to deliver rapid professional response. Hotspot analysis reveals where resources are needed most, driving measurable crime reduction in targeted areas.
Nottinghamshire Police now sees exactly what businesses see on a daily basis. This visibility transforms the relationship between police and retailers, building trust through transparency and demonstrable outcomes.
Criminal Behavior Orders are shared directly with businesses via Alert, creating a community-based enforcement model. Businesses report violations, police take action, and feedback loops close—something impossible before this integrated approach.
BID-Led Integration. Multi-Agency Coordination. Measurable Results.
It's In Nottingham BID pioneered an integrated ecosystem approach that transforms crime prevention from reactive to proactive. Before this initiative, businesses faced frustration with disjointed police contact and no visible outcomes. Now, 200+ businesses share intelligence seamlessly across a single platform.
Security providers equipped with radios, body-worn cameras, and Alert access act as a rapid response force. They gather professional evidence, coordinate in real-time, and work alongside police—creating a force multiplier that benefits everyone. Hotspot analysis reveals crime patterns, enabling data-driven deployment that achieves dramatic falls in targeted areas.
Criminal Behavior Orders shared via Alert create community-based enforcement without additional officer deployment. Businesses become active partners in CBO monitoring, reporting violations that police can act on immediately. This collaboration, combined with diversionary programs like "Open to Recovery," breaks down silos between businesses, BID, police, and support services—creating a truly joined-up approach to community safety.
How the integrated ecosystem delivers value to levy payers
Not just an app—deploy Alert intelligence platform, body-worn cameras, and radios as integrated ecosystem. 200+ businesses sharing information, capturing evidence, and coordinating responses in real-time.
Private security teams equipped with radios, body cameras, and Alert access work alongside police. Rapid response to incidents, professional evidence gathering, and seamless coordination with law enforcement.
Transform incident reports into actionable intelligence. Identify crime hotspots, deploy resources strategically, and measure results. Nottingham saw dramatic falls in crime in targeted areas through data-driven deployment.
Businesses report incidents once and information reaches BID, police, security providers, and partner agencies. Break down silos, eliminate duplicate reporting, and ensure coordinated multi-agency response.
It's In Nottingham is the Business Improvement District (BID) representing over 200 businesses in Nottingham city centre. They provide a comprehensive crime prevention ecosystem including the Alert intelligence sharing platform, body-worn cameras for security providers, and integrated radio communication systems. This integrated approach enables businesses to report incidents once and have information reach the BID, police, security providers, and partner agencies simultaneously.
The ecosystem works through seamless integration of three technologies: Alert allows businesses to report incidents and share intelligence in real-time; body-worn cameras capture high-quality video evidence of incidents; and radios enable immediate voice communication between businesses, security teams, and coordinators. Security providers equipped with all three tools can respond to incidents, gather evidence professionally, and coordinate with police—all while businesses stay informed through Alert notifications.
Benefits include immediate access to citywide crime intelligence from 200+ businesses, rapid response from security providers equipped with professional evidence-gathering tools, reduced repeat incidents through Criminal Behavior Order enforcement, elimination of duplicate reporting to multiple agencies, participation in data-driven hotspot analysis that targets resources where most needed, and demonstrable crime reduction in areas with coordinated deployment. You'll also benefit from regular feedback on outcomes and offender management.
Over 200 businesses across Nottingham city centre are active users of the crime prevention ecosystem. This includes retailers, hospitality venues, and other commercial premises. The scale of participation creates a comprehensive intelligence network that benefits all members—the more businesses participating, the more complete the picture of crime patterns and prolific offenders across the city.
A Criminal Behavior Order (CBO) is a court order that prohibits an individual from specific behaviors or locations. When police obtain a CBO, they share the details directly with businesses via Alert, including the person's photo, prohibited behaviors, and geographic restrictions. Businesses become enforcement partners by reporting any violations they observe through Alert. This community-based enforcement means CBOs are actively monitored without requiring dedicated officer deployment, making them far more effective at preventing reoffending.
The BID demonstrates value through measurable outcomes: crime reduction in targeted hotspot areas, faster incident response times, increased offender identification and prosecution rates, reduction in repeat victimization, and cost savings from eliminating duplicate reporting. Regular reports to levy payers include statistics on incidents prevented, security provider response times, police actions taken, and feedback from participating businesses. The data-driven approach provides clear evidence of return on investment.
Security providers act as a rapid response force equipped with professional tools. They carry radios for immediate communication, body-worn cameras for high-quality evidence capture, and have Alert access for real-time incident awareness. When businesses report incidents via Alert, security can respond within minutes, gather evidence professionally, and coordinate with police. This creates a force multiplier effect—businesses get immediate professional support, evidence quality improves dramatically, and police receive well-documented cases ready for prosecution or intervention.
Crime reduction is measured through hotspot analysis of incident data reported via Alert. The system identifies geographic areas and times with highest incident concentration. Resources (security patrols, police deployment) are then targeted to these hotspots. Before-and-after comparisons show incident frequency changes. Nottingham has achieved dramatic falls in crime in areas where this data-driven deployment strategy has been applied, with measurable reductions in both incident frequency and severity.
Contact It's In Nottingham BID directly through their website or call their operations team. They'll arrange an onboarding session that includes Alert platform training, introduction to security provider protocols, and guidance on effective incident reporting. You'll receive login credentials, training materials, and ongoing support. The onboarding process typically takes 1-2 hours and your team can start reporting and receiving intelligence immediately. ShopSafe also provides technical support for the Alert platform.
Join forward-thinking BIDs who are transforming retail crime prevention. Discover how the Newmarket model can be adapted for your business improvement district.

BID leading citywide crime prevention with 200+ business members

Law enforcement partner accessing BID-provided retail crime intelligence

Technology platform provider for Alert, body cameras, and integrated solutions